The Verdean is a planned residential-led, mixed-use development in Acton, West London. The scheme is a joint venture partnership between Mount Anvil and Catalyst Housing that will see 1,144 new homes, the creation of new landscaped public and communal gardens, an improved community facility, construction of a new ‘creative hub’, co-working space, and the installation of a multi-use games area.
In 2020 RealWorth were appointed by Mount Anvil and Catalyst Housing to explore and understand how social value can support their activities on The Verdean. To do this RealWorth used the available data to date to identify the areas of greatest opportunity for social value creation, then worked with the design team to enhance and optimise social value creation within the design of the development. RealWorth also supported Mount Anvil to measure and communicate the social impact of the enhanced scheme.
RealWorth's contributions have changed both the design and provision of the enhanced scheme to incorporate more pro-social ideas for local communities.
The development team are using RealWorth’s recommendations to maximise the social value contributions of the development to residents and surrounding communities. The social value created by the development will also be communicated to the local authority and a wider audience to evidence how the development team have approached the process with prosocial considerations at the forefront.
This project is ongoing and as such the measurement of social value will continue as the development process moves forward. The next piece of work will be the latest round of stakeholder engagement to establish stakeholders’ opinions of the social value of the scheme.
Bradley GodingDevelopment ManagerClearly RealWorth get people and see it from that perspective – a positive addition to the team!
