Young Voices UK: Economic and Social Impact Evaluation
Project Description
Young Voices are the largest school choir in the world.
Their programme links skill and educational development to the power of music. It has developed a reputation amongst educators and venues that sees repeat and increased participation year after year, making a positive impact on those involved and their wider community.
How we Worked Together
To explain this impact, Young Voices worked with RealWorth and Sound Diplomacy to understand the economic and social value of 27 concerts between January and February 2023. This involved surveying participants and other stakeholders, analysing the social impact created, and reporting this in an easily understandable way.
The research identified that Young Voices creates significant social outcomes for children, parents and carers, teachers and school staff. School children benefitted through new skills learned, greater confidence and subjective wellbeing, and attitude towards attending school.
The findings have helped Young Voices to:
Understand the economic impact and social value of their programme on the five host cities’ local economy
Gather data to use for marketing, partnership attraction and programme expansion
Showcase the legacy of their programme
The report demonstrates the value of the social impact of music education and, over time, will allow Young Voices to expand its reach and make the project even more accessible to children from all backgrounds.
Children learn new skills through participating in singing workshops
Children feel positive about themselves through participating in workshops
Extra-curricular activities help children become more focused in school studies
Extra-curricular activities support children in attending school, reducing truancy
Project details
- Project title
- Young Voices: Economic and Social Impact Evaluation
- Projects date
- 2023
- Projects location
- UK-wide
Project Client(s)
I have always really loved working with RW. I never question the quality that is provided and the integrity of the company.
Caitlin Buckley, Global Head of Projects, Sound Diplomacy