Senior Consultant
Georgia Bird
Georgia Bird is a Senior Consultant at RealWorth, with extensive experience of working in social value, on both the client and consultancy sides.
She has supported developments in maximising social value at every stage of the development lifecycle, from design to end use. Georgia is skilled at building strong relationships between the public, private, and third sectors.
In addition to her role at RealWorth, Georgia contributes her social value expertise as a member of the Creative Estuary Advisory Board.
My projects
Creative Estuary: Impact Evaluation and Social Value Framework
Creative Estuary has been established to transform 60 miles of the Thames Estuary across Essex and Kent into one of the most exciting cultural hubs in the world.
To measure and enhance its impact, RealWorth was commissioned to develop a comprehensive Evaluation Framework.
By embedding a rigorous evaluation process, Creative Estuary is setting a standard for cultural regeneration, ensuring its initiatives create lasting and measurable change.
Case study
Perkins&Will: Social Value Framework
Perkins&Will is a global design practice with a strong internal culture of social purpose. Much of its social impact activity has historically been ad-hoc or untracked. With social value now a growing requirement in bids — especially in the public sector — the firm identified a need to define and measure its impact more strategically.
RealWorth developed a bespoke Social Value Framework based on the national TOMs (Themes, Outcomes, Measures) model. The framework bridges Perkins&Will’s internal values with external expectations and outlines a roadmap for implementation, reporting, and continuous improvement — with Year One positioned as a pilot phase.
Case study
Westminster City Council.
Westminster City Council: North Paddington Programme
The North Paddington Programme is a place-based programme by Westminster City Council. Its aim is to make Westminster a fairer place to work and live. Its ‘place-based’ objectives mean that all work is developed in partnership with local people, community groups and charities in the Harrow Road, Queen’s Park and Westbourne wards of the Borough.
RealWorth carried out a one-year review of the North Paddington Programme and outlined several recommendations to help shape the programme going forward. This project has assisted the Westminster City Council in demonstrating the effect that their activities are having around the areas they operate in, and evidence the benefits the North Paddington Programme can have over a long period of time.